Audience Growth Director

Location: Remote
Hybrid Role (Remote Work with In-Person Touchpoints)
Classification: Exempt 

ABOUT US

We are Meteorite, the team behind the coalitions creating a better future. We build coalitions that tackle society’s biggest challenges and power their progress to advance well-being for all. 

We conceived and lead the Civic Alliance and the Health Action Alliance – large private-sector coalitions committed to strengthening our democracy and improving the health and wellness of workers and communities across the United States. We also work with influential NGOs, Fortune 500 companies, and other organizations to help them create and scale coalitions for impact on a wide range of issues, including workplace safety, early education, HIV/AIDS prevention and awareness, and anti-bullying/belonging.

We’re a dynamic, rapidly growing organization powered by a diverse and dedicated group of self-starters drawing on decades of experience in business, nonprofits and government. At the heart of our work is impact; we aim to inspire positive change and achievement in people and communities we serve.  

Join us and let’s make an impact, together. 

THE ROLE

Meteorite is seeking an experienced Audience Growth Director. You will lead the building and execution of growth strategies across Meteorite’s channels, primarily Health Action Alliance. 

The Audience Growth Director is equally passionate about data and the power of storytelling to build audiences. In this role, you will be tasked with attracting new audiences and strengthening relationships with our current audience, and positioning Meteorite as a thought leader applying the power of business for social impact.

• Collaborate with executive leadership to determine and meet growth-driven KPIs for Health Action Alliance channel growth, including virtual and live events, email, and social media to start.
• Develop a clear understanding of the target audiences for Health Action Alliance.
• Develop and execute data-driven audience growth strategies for targeted Health Action Alliance campaigns. Including but not limited to:

• Lead the marketing swaps program with other newsletters and websites.
• Manage and measure lifecycle marketing campaigns to increase consumption and engagement. 
• Execute paid marketing experiments and campaigns. 
• Identify and pilot new audience growth strategies.
• Identify and pilot strategies to strengthen our relationships with our existing audience.  
• Measure and report on key audience metrics for reporting and optimization.

• Develop and execute audience development strategies for all Meteorite events. Including but not limited to:some text
  • Collaborate with cross-functional teams, including program managers, events director, and our editorial director to align audience development efforts and ensure cohesive strategies.
  • Forge strategic partnerships with like-minded organizations for reach into our target audiences. 
  • Build prospecting lists from our internal databases and execute creative outreach strategies. 
  • Measure and report on event audience metrics for reporting and optimization.
• Lead the development and implementation of a comprehensive social media engagement strategy, aimed at maximizing audience engagement and reach across platforms while ensuring the delivery of high-quality content and efficient resource allocation. some text
  • Evaluate and determine the need for additional freelance or staff support to maintain and grow our social media presence effectively.

YOUR MINDSET AND EXPERIENCE

• 8+ years of experience in audience development, marketing and/or research
• Experience developing audiences for a media or live events organization
• High comfort level with data and measurement of marketing activities
• Familiarity with databases useful for mining to build prospecting lists 
• Analytical and strategic thinker
• Experience running tests to optimize marketing and user experience initiatives
• Familiarity with email reporting and analysis
• Excellent writing and communication skills
• Interest in making an impact at the intersection of business and social issues

TRAVEL: Frequent travel is expected for in-person events and team meetings. 

METEORITE’S VALUES AND COMMITMENTS

• All Meteorite team members demonstrate the principles of integrity, teamwork, velocity, innovation, and impact.
• We are committed to civic engagement, health equity, and access to opportunity, as well as diversity, equity, inclusion, and belonging.
• Our work environment is one of psychological safety, collaborative learning, coaching, and personal and professional development. We want Meteorite to be a place where everyone can thrive and grow their careers.

WE OFFER

• The salary range for this position is $140,000-165,000, commensurate with experience level and geographic location.
• Bonus eligible starting in 2024 
• Group health, dental, and vision insurance plans that are heavily subsidized by the company.
• Access to our 401(k) retirement plan, with a dollar-for-dollar match up to 4% of salary.
• Health and wellness PTO to include vacation days & company holidays: 15 days of annual paid vacation time in addition to 10 federally-recognized holidays + 2 floating holidays. Furthermore, Meteorite closes our offices July 4th week and the week between Christmas and New Year's Day.
• Student loan repayment benefits, up to $2,400 per year.
• Coaching and professional development opportunities.
• Parental leave includes up to 16 work weeks of partially-paid family/medical leave within a 12-month period.
• Unlimited paid sick leave and mental health time off; paid time off for doctors’ visits, including time off for dependents / covered family members if needed.
• Paid time off to participate in civic activities such as voting, serving as a poll worker or performing jury duty.
• Mental health benefits and access to an Employee Assistance Program (EAP) that offers you and your family members free, confidential, 24/7 support at no cost to help you build greater work-life balance and a healthy lifestyle.
• Monthly technology stipend, as well as a remote workstation allowance to improve safety and reduce the risk of ergonomic and musculoskeletal injuries.
• Flexible spending accounts for medical, child and/or elder care expenses.

‍Meteorite is deeply committed to creating an inclusive workplace where all team members and consultants feel welcomed and empowered. More than a commitment not to discriminate, we actively encourage applicants of diverse backgrounds and identities to apply. We believe diverse perspectives will make us better, and we enthusiastically welcome all applicants, no matter their race, color, religion, sex, gender identity, sexual orientation, national origin, age, or abilities. We will consider qualified candidates with criminal histories in a manner consistent with the Fair Chance Act. This job description is not designed to cover a comprehensive listing of duties that are required of the position. Responsibilities may evolve with the demands of the company.